New packaging

For the past year it has been standard practice that whenever a customer purchases product from our website to throw it in a plain envelope and send it out. After a handful going out in a week we thought about what the customer was expecting once they committed to the purchase. Typically it would be excitement, at least I am every time I get something new. Although, we do come through on the excitement end with the product...the packaging was subpar to say the least.

Recently we adapted a new type of printing, water-based. The process is similar to our standard, plastisol, but with some differences on final product.

The main differences are the feel of the print once its dry and what we're able to print on. Water-based enables us to print directly onto paper and allow it to air dry with out being able to feel the ink at all! After a bit of problem solving we came up with an improved envelope to ship our products in.

Wanting to reiterate that we do all of our own printing and by hand at that...it was only natural for us to print us printing on the envelope. The hands are my very own...and the ink was actually pulled across a screen.

The end result is exactly what we hoped for! It puts a smile on our faces every time we send these out the door.

Now envisioning what the customer's experience is quite different. We imagine it's a pleasant surprise seeing an artful package that is truly one of a kind. Maybe even worth holding onto and not discarded like a typical mailer would be.

Feel free to make an online purchase and let us know what you think!

http://fairwelldesign.bigcartel.com