Friday, January 8, 2010

Artists Only

We are brainstorming a campaign for a specific line of shirts this year. Fairwell is all about creatives and bringing talented people to the spot light. We have ditched the 'Shirt of the Month' campaign to replace it with something a bit more amazing.

Fairwell is going to hand select artists from Virginia and immediate surrounding areas. Every month a new artist will be featured...so 12 months..12 different artists. The artist will be given free reign with the shirt design in any style they choose. The tags of the shirts will be all about the artist with contact information. On a specific release date each month a limited number of shirts will be made available to the public. Once the shirts are sold they will not be reprinted!

After the year is up and the 12 artists have had their run, Fairwell will be printing a booklet of each artist and their featured work again in limited edition prints. Also, Fairwell will host an art exhibit featuring the 12 artists and their works. The artists are going to be encouraged to push their own works at that venue.

And if that isn't enough in itself...the artists will be receiving majority of the profits from shirt sales!

ONLY CERTAIN ARTISTS WILL BE CHOSEN! We will only consider artists that stay on the grind and continuously pump out great works. Please contact us at contact@fairwelldesign.com if you care to submit your portfolio or you know of an artist we need to check out.

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